PVB Partners with WCYB for Friday Night Rivals Sponsorship

Jonesville, VA – PVB is excited to announce our sponsorship with WCYB and sister stations WEMT-FOX and ECYB-CW for the Powell Valley National Bank Halftime Show on Friday Night Rivals. In addition, we are also excited to expand on that sponsorship by being a sponsor of Friday Night Huddle as well. 

WCYB’s Friday Night Rivals broadcasts live an area high school football game rivalry plus streams the game on Facebook and YouTube. These games air on WCYB and ECYB-CW during the season. After the rivalry game has concluded for the Friday night action PVB is also a sponsor of Friday Night Huddle, which shows highlights of multiple games throughout the region. Friday Night Huddle airs on WCYB every Friday at 11pm and most Fridays on WEMT-FOX at 10pm. Through both of these events WCYB showcases the excitement and energy surrounding high school football in our communities as well as featuring stories about the schools and educators plus student athletes who excel in the classroom and community.

“I am very excited to announce this partnership with WCYB,” said Leton L. Harding Jr., CEO & President of PVB. “WCYB’s Friday Night Rivals does a great job at showcasing and spotlighting the local talent that we have in high school football. We’re all about supporting the youth and our community at PVB and I think this sponsorship is an important part of that.”

Be sure to tune in every Friday this fall, beginning August 22nd, to watch WCYB’s Friday Night Rivals and Friday Night Huddle and keep an eye out for PVB!