Perhaps it is age. Perhaps I’m just busy. Or maybe I am the only one who gets things a little backwards sometimes.
Recently I was in my primal mood, and I needed meat – well, a hamburger. I decided to swing by a local establishment.
The line was long, and I was in a hurry. Receiving my second COVID vaccine has given me a little more confidence, so I masked up and went inside for quicker service.
I arrived at the counter and asked for a Big Mac and a Frosty.
As soon as I uttered the words I knew they were wrong, and the glare from the person behind the counter verified that. I suspect I would have gotten the same look if I had made the reverse mistake at the other place.
People and Businesses spend years building reputations. Personal Reputation. Business Brand. Identity.
We invite folks to bank with us not only because of our quality people, focused customer service, wide range of products, Saturday hours and technological offerings. Equally important, if not more, is our commitment to use local deposits to make local loans that create local jobs.
Individuals and Businesses ultimately decide where to Bank based on what is important to them. If they choose to bank elsewhere, we respect their decision to do so.
However, if we are not sharing what we offer, what we are about, and what advantages we provide, then can we blame folks for not banking with us?
In the movie, “Coming to America,” Eddie Murphy’s future father-in-law has a restaurant called “McDowells” which is very similar to another restaurant chain and plays off the success of that restaurant.
Are you (we) letting our competition play off of the industry’s reputation? Do folks think all Banks (or all Businesses) are alike?
Or are we stressing to the public the value of the real deal – banking at PVNB?
Stay safe and get your vaccine.
“Letters From Leton” is a blog series comprised of the weekly updates that Leton Harding – President, Chairman, and CEO of Powell Valley National Bank, shares with the Bank’s team members. These newsletters are full of uplifting anecdotes and intriguing insights that are applicable beyond the Bank, so we want to share them with you.