Do you remember the first time you saw your name on a nameplate? There it was on your station or desk telling the world who you are. Perhaps it was your first business card sharing where you worked and what you did. If you were like me, a certain pride swelled up inside of you.

Maybe your parents stressed to you that what you did had an impact (positive or negative) on the family name.

In our daily activities, we have the opportunity to learn and use our customers names. When they come into our office we call out their name and welcome them to the Bank. Or use their name several times on the phone when they reach out to us for help.

As I meet with new customers, one of the primary things I hear is that they like how we use their name – that we know them and that they are not just a number. That they feel at home at our Bank.

Names are a powerful thing and we need to always remember that.

– Leton

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“Letters From Leton” is a blog series comprised of the weekly updates that Leton Harding – President, Chairman, and CEO of Powell Valley National Bank, shares with the Bank’s team members. These newsletters are full of uplifting anecdotes and intriguing insights that are applicable beyond the Bank, so we want to share them with you.