Letters From Leton: The Old Phone Book is Here!

This month my wife and I returned to being “physically” at church. With family members at risk, we have been careful about reintegrating into society and had spent the last 18 months attending services via the internet.

It was great seeing folks, and pastor Mike’s lesson was, as always, meaningful.

As we left and returned to our car, I noted that one of our members was seated in her car with a phone book out. Yes, a real phone book. She was looking up the number for a local restaurant. She called, but the phone number listed in the years-old phone book was wrong. I Googled the restaurant and gave her the updated number.

The previous Saturday, an old friend shared how she had gone by PVB and met with Rachel to get signed up for online banking and alerts. 

She and her husband spend winters in Florida, and although the Wise office is very kind when she calls to check balances and info, she liked the idea of being able to see her balance and deposits online any time, anywhere. She also liked the alerts, especially the notifications of deposits and debits to their account.

I asked if there was anything I could help with or questions I could answer, and she said, “No, Rachel got us all taken care of in her office”. Way to go Rachel. Make a CEO feel useless (ha ha).

After these two different interactions with folks who are roughly the same age I thought, “Why was it that one person was motivated to sign up for and was excited about using online and mobile banking while another was still using a physical phonebook?”

I wondered if the lady with the phonebook belongs to a bank that has the same interest in helping, educating and serving its customers like PVB (and Rachel) do?

Maybe I will give her a call…. If I can find her number…. In the phone book.

Stay safe.

– Leton


“Letters From Leton” is a blog series comprised of the weekly updates that Leton Harding – President, Chairman, and CEO of Powell Valley National Bank, shares with the Bank’s team members. These newsletters are full of uplifting anecdotes and intriguing insights that are applicable beyond the Bank, so we want to share them with you.